Jul 29, 2019

What’s New With Facebook Ad Features

It is difficult to overestimate the role of Facebook in marketing promotion and advertising. Therefore, it is very important to stay up to date with the platform’s latest news and rules changes.

Read on to find out more information about Facebook changes to text and aspect ratios on Mobile News Feed and Facebook Search Ads.

# Mobile News Feed

Starting August 19th, 2019, Page posts and ads on mobile will match the look and feel of the new Facebook design introduced earlier this year.

Updates for mobile News Feed:

  • Fewer lines of primary text will show on mobile News Feed. Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text.
  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed (as of now it is 2:3). The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.

As a result, posts will become smaller and shorter:

Facebook Mobile News Feed

# Facebook Search Ads

Facebook is Letting More Advertisers Place Ads in Search Results.

More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year.

Facebook’s search ads were first rolled out to a select number of businesses in the US in December.

Now, it appears a greater number of advertisers are seeing ‘Facebook search’ show up as a placement option when setting up ad campaigns.

What to Know About Facebook Search Ads

‘Facebook search’ is an additional placement option when creating newsfeed campaigns.

That means businesses cannot place ads in Facebook search results without also placing them in the news feed.

Facebook search ads, like newsfeed ads, are clearly labeled with a “Sponsored” tag. They can appear either as a static image or in a carousel format.

Unlike Google ads, there is no option to target specific keywords or phrases with Facebook search ads.

When a business places an ad in Facebook search, it will show up for search terms related to the business’s offerings.

So the best way to show up for various keywords is to make sure they appear somewhere on your business’s Facebook page (source).

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To increase your results make sure that you are using all the available Facebook’s features and your ads fit the new rules.

Keep in mind that you can always choose the most profitable offers to promote at Advendor platform.

Your profit provider.